To ensure that the Perak tourism industry continues to gain momentum amidst the spread of COVID-19, the State Government recently launched the Semarak Pelancongan Negeri Perak Programme, encompassing stakeholders engagement in the industry and community through training and Corporate Social Responsibilities (CSR) initiatives.
Perak Darul Ridzuan has long been one of the more popular tourist destinations in Malaysia. In 2019 alone, Perak received 10.1 million local tourists staying overnight—but as with other popular tourist destinations, the challenges brought by COVID-19 have severely hampered the tourism industry in 2020.
The Semarak Pelancongan Negeri Perak Programme is created in part, as a means to assist the tourism industry in adapting to the 'New Normal'. Trainings are provided to improve their grasp of relevant Standard Operating Procedures in ensuring the safety of both tourists and staff members alike. These include modules on the correct way for sanitization of premises, understanding the new regulations, as well as guidance for the tourism industry as a whole.
One of the initiatives taken under this programme was the distribution of hand sanitizers to industry players and Non-Governmental Organizations (NGOs) in the state by Tourism Perak, in collaboration with POIS Sdn Bhd (Proven Optimisation Innovative Solutions) and The Malaysian Red Crescent Society.
This collaboration, and many more under this programme, are a part of the ongoing initiatives made by the Perak State Government in an effort to mitigate the impact of COVID-19, and to help the state tourism industry get back on its feet.
Coined as the Land of Grace, Perak Darul Ridzuan, the second largest state in Peninsular Malaysia is a land famed for its natural tropical beauty and rich cultural history. Tracking back to the years of the British colonial period, Perak was forged from tin mining and rubber tree plantations, the remains of which are still visible today. Today, Perak continues to be a charming state bustling with vibrant people, who warmly welcome all its visitors attracted by the rustic charm of old colonial buildings that have been preserved and repurposed to fit today’s lifestyle.
For those looking for natural wonders, Perak is blessed with white sandy beaches and amazing underwater treasures. Then there is its crown treasure, the magnificent caves that date back thousands of years and natural rainforests are even older, going back to millions of years.
Perak, offering a journey of mystery, excitement and luxury awaits you with open arms.
So Much To Do
Perak means silver in Malay, which is probably derived from the silvery colour of tin.